کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5126231 1488329 2016 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Customer Knowledge Management and Organization's Effectiveness: Explaining the Mediator Role of Organizational Agility
ترجمه فارسی عنوان
مدیریت دانش مشتری و اثربخشی سازمان: توضیح نقش واسطه چابکی سازمانی
کلمات کلیدی
مدیریت دانش مشتری، چابک سازمانی، اثربخشی سازمانی، بانک های خصوصی،
موضوعات مرتبط
علوم انسانی و اجتماعی علوم انسانی و هنر هنر و علوم انسانی (عمومی)
چکیده انگلیسی

This research aims to study the effect of customer knowledge management on organizational agility and effectiveness. In terms of purpose, this is an “applied” research and Due to the nature of the research, the data-collection method is “descriptive survey”. The statistical population of this research includes 130 employees of private banks in Sirjan. The sample size was estimated 97 people by using Krejcie & Morgan Table (1970) and cluster sampling method was used. Data collection tool is closed questionnaire with Likert's five-option spectrum. Therefore, 105 questionnaires were distributed and collected and 97 valid questionnaires were analyzed. Content validity was used to determine the validity, Cronbach's alpha was used to determine the reliability, and the coefficients for components were more than 0.7. To test hypotheses structural equation modeling using SmartPLS 3 software was used to test hypotheses. The results showed that customer knowledge management impact on organizational agility and organizational effectiveness and customer knowledge management through organizational agility has significant positive impact on organizational effectiveness. Finally, some practical suggestions, future research suggestions and research limitations are presented.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 230, 12 September 2016, Pages 94-103
نویسندگان
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