The Relation between Social Intelligent and Service Presentation Quality (Case Study: Selected Branches of Melat Bank of Isfahan City)

This research purpose is to determine the relation between the social intelligence and the service presentation quality in Esfahan city Melat bank selected branches. The statistical society in this research includes Esfahan city Melat bank staffs and their customer. According to receive information from their staff number in 1393 about 900 individuals and the customer society is also considered unlimited. The sampling type is categorized sampling. To determine the sample volume for two staff and customers' society, the Morgan table and Cochran formula is used. The staff volume is 269 individuals and the customers sample is 800 individuals. To evaluate the social intelligence the Tromso standard questionnaires has been used and to assess the service presentation quality Servqual standard questionnaire is applied. In order test research hypothesis, the deductive statistic has been used. The obtained results from this research show that the social intelligence has positive and direct relation with social services quality. It should be noted that between three criterions of social skill, social intelligence and service presentation, the social skill with 64% coefficient has the greatest effect in service presentation.