Can Cognitive Biases during Consumer Health Information Searches Be Reduced to Improve Decision Making?

This study provides evidence that (i) debiasing strategies can be integrated into the user interface of a search engine; (ii) information interpretation behaviors can be to some extent debiased; and that (iii) attempts to debias information searching by consumers can influence their ability to answer health-related questions accurately, their confidence in these answers, as well as the strategies used to conduct searches and retrieve information.