کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
534748 870284 2009 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Catalog segmentation with double constraints in business
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر چشم انداز کامپیوتر و تشخیص الگو
پیش نمایش صفحه اول مقاله
Catalog segmentation with double constraints in business
چکیده انگلیسی

Catalog segmentation is an important issue in data mining in business from the microeconomic point of view. In catalog segmentation, an enterprise tries to develop k catalogs with r products that are sent to corresponding customers in order to maximize the overall number of catalog products purchased. In this paper, a novel model called catalog segmentation problem with double constraints (DCCSP) is presented. In this model, the interest constraint is minimized and the profit constraint is maximized so that the profit of products purchased by customers who have at least t interesting products in receiving catalogs is maximized. The complexity of the DCCSP is analyzed, and a DCCS algorithm to solve the optimization is proposed. The experimental results show that the proposed algorithm is efficient and can be used to solve the DCCSP effectively.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Pattern Recognition Letters - Volume 30, Issue 4, 1 March 2009, Pages 440–448
نویسندگان
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