A Context Extracting Method for Value-in-Use Enhancement

Recently, value-in-use has become a key concept in enhancing the value of Product-Service Systems (PSS). The philosophy of value-in-use is that the value of products and services varies depending on the contexts where customers use the products and services. Based on this philosophy, products and services should apply to customer requirements depending on context. Context where customer uses the products and services is very often different from context assumed in design phase. Therefore, assumed value is very often not created. Changing customer's context is effective for solving this problem. This study finally aims to support context transformation by encouraging customer recognition. As the first step to achieve that, this paper proposes a method to analyze the context that prevents realization of the desired value proposition.