Innovation in the Product Development Process and Performance of firm: An Experience of Value co-creation Based on Incorporation of Technological Innovations by the 3D Modeling and Additive Manufacturing

This article aims to show the influence of the incorporation of technological innovations based on 3D modeling and additive manufacturing on the performance of firm and value co-creation for client, in the perspective of product development process (PDP), systematized in two phases: elaboration and verification of a conceptual model. To confirm the conceptual model, a case study of multiple products was elaborated in a traditional segment of pewter in Portugal. The research involved the intervention of experts. Several support tools will be used to formulate the modeling to reduce subjectivity in the results: psychometric scaling - Thurstone's Law of Categorical Judgments (LCJ), Multicriteria Analysis- Compromise Programming, Electre III and Promethee II, Artificial Neural Networks (ANN) and Neurofuzzy Technology. The results were satisfactory, validating the submitted proposal, allowing to show that it is possible to combine additive manufacturing techniques and traditional processes of production of components in pewter and the incorporation of other components in composite materials and other metallic alloys, allowing to develop innovative products in very short time frames, with market acceptance and creating business value.