کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
553487 | 873508 | 2007 | 11 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Post-adoption behavior of users of Internet Service Providers
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موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
سیستم های اطلاعاتی
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
We examined post-adoption behavior in the Internet Service Provider (ISP) industry and found that the needs of service continuers and service discontinuers are different and customers who discontinue generally do so in the first six months. Also, business customers are less likely to discontinue than are personal users and, while prior behavior is a powerful predictor of future behavior, socio-demographic characteristics are weak predictors. We generated a combined model, which accurately predicted 82.6% of customer choices to continue or discontinue. The findings have important implications for both theory development and practice.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Information & Management - Volume 44, Issue 6, September 2007, Pages 513–523
Journal: Information & Management - Volume 44, Issue 6, September 2007, Pages 513–523
نویسندگان
Joan Spiller, Anthony Vlasic, Philip Yetton,