کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
553621 873521 2006 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The role of pleasure in web site success
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر سیستم های اطلاعاتی
پیش نمایش صفحه اول مقاله
The role of pleasure in web site success
چکیده انگلیسی

We developed and empirically validated a process model of web site success in an online shopping context by identifying the role of pleasure as a key mediating variable. Web site evaluations (of content, organization, and technology) were posited as affecting the success (involving satisfaction, commitment, and trust) of a multi-dimensional web site. Pleasure was introduced as a key variable, mediating the relationship between web site evaluation and web site success. We found that pleasure partially mediated the evaluations–success relationship and also found significant support for direct relationships between web site evaluations and success. Additionally, satisfaction was found to be instrumental in helping predict user commitment and trust that online shoppers placed on the site owner.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Information & Management - Volume 43, Issue 4, June 2006, Pages 434–446
نویسندگان
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