کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
553838 873546 2015 17 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The influence of website dimensionality on customer experiences, perceptions and behavioral intentions: An exploration of 2D vs. 3D web design
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر سیستم های اطلاعاتی
پیش نمایش صفحه اول مقاله
The influence of website dimensionality on customer experiences, perceptions and behavioral intentions: An exploration of 2D vs. 3D web design
چکیده انگلیسی

As online retailers seek to attract customers through innovative electronic storefront designs, some are experimenting with three-dimensional (3D) websites. This study examines the influence of website dimensionality on cognitive absorption, perceived ease of use, and, indirectly, perceived website usefulness and intentions to buy online using the website. Findings indicate that shopping websites using 3D environments are associated with lower perceived ease of use and lower cognitive absorption, compared to traditional 2D websites. The effect of website dimensionality on cognitive absorption is moderated by user experience. The implications of the study for research and practice are discussed.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Information & Management - Volume 52, Issue 1, January 2015, Pages 1–17
نویسندگان
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