کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
554161 873682 2009 6 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Online purchase intentions: A multi-channel store image perspective
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر سیستم های اطلاعاتی
پیش نمایش صفحه اول مقاله
Online purchase intentions: A multi-channel store image perspective
چکیده انگلیسی

The advantages of the bricks-and-clicks retail format in the battle for the online customer has been widely discussed but empirical research on it has been limited. We applied a multi-channel store image perspective to assess its influence on online purchase intentions. Drawing on a sample of 630 customers of a large music retail store in the Netherlands, the results demonstrated that offline and online store perceptions directly influenced online purchase intention. In addition, our findings confirmed that offline store impressions were used as references for their online store counterparts. Synergy and reference effects are discussed.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Information & Management - Volume 46, Issue 2, March 2009, Pages 77–82
نویسندگان
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