کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
554494 | 873761 | 2013 | 12 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Success of electronic commerce Web sites: A comparative study in two countries
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
سیستم های اطلاعاتی
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
This study incorporated attitude toward a site (Ast) in the proposed model together with moderating factors like cultural effects and attitude toward online shopping (Ashop). The proposed model and hypotheses were partially supported in Taiwan's and Thailand's data. Information quality affected both user satisfaction and attitude toward the web site and was the dimension common across both countries. Ashop moderated the effects of system quality on user satisfaction in Taiwan, but moderated information quality in the Thailand. National identity moderated the effect of system quality on both user satisfaction and attitude toward the site in the Thai data.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Information & Management - Volume 50, Issue 6, September 2013, Pages 344–355
Journal: Information & Management - Volume 50, Issue 6, September 2013, Pages 344–355
نویسندگان
Jengchung V. Chen, Duangjai Rungruengsamrit, T.M. Rajkumar, David C. Yen,