کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
554561 873809 2008 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Perceptions and use of electronic media: Testing the relationship between organizational interpretation differences and media richness
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر سیستم های اطلاعاتی
پیش نمایش صفحه اول مقاله
Perceptions and use of electronic media: Testing the relationship between organizational interpretation differences and media richness
چکیده انگلیسی

How do managers perceive and use media? Media richness theory (MRT) appears to provide persuasive answers to this, but does it work when electronic media is used? Surveys of Japanese managers showed that the perceptions of media, including electronic media, did not contradict MRT. But, even so, the use of rich media was found to be influenced more strongly by whether the media was traditional or electronic, with respect to organizational interpretation of its environment. The perception and use of electronic media may not correspond, though they have generally been assumed to do so.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Information & Management - Volume 45, Issue 5, July 2008, Pages 281–287
نویسندگان
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