Navigating the extended reach: Target experiences of cyberbullying at work

• Workplace cyberbullying is an emergent phenomenon that warrants attention.
• Traditional and cyber bullying often coexist.
• Workplace cyberbullying is boundaryless, concrete, permanent, invisible and anonymous.
• Traditional and cyber workplace bullying need specific interventions.

With research on workplace bullying having so far focused on face-to-face interactions via proximate physical presence, cyberbullying remains to be understood. Through a hermeneutic phenomenological inquiry of target experiences in India's IT and ITES-BPO sector, the paper not only addresses this gap but also highlights the distinctive features of workplace cyberbullying. The core theme of ‘navigating the extended reach’ which subsumes the major themes of ‘being pursued, receiving a settled score, feeling “haunted” and “hemmed in” and drawing advantage’ underscores the boundaryless, concrete, permanent, invisible and anonymous character of cyberbullying, which sometimes provides footprints and proof through which redressal and resolution are facilitated. The findings emphasize the significance of particular intervention strategies to address the special nature of traditional and cyber bullying at work.