کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
555513 874109 2014 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
An exploratory study of buyers’ participation intentions in reputation systems: The relationship quality perspective
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر سیستم های اطلاعاتی
پیش نمایش صفحه اول مقاله
An exploratory study of buyers’ participation intentions in reputation systems: The relationship quality perspective
چکیده انگلیسی

Drawing upon a relationship quality framework, this study identifies how satisfaction, trust and different styles of handling conflict influence online buyers’ participation intentions in reputation systems associated with a C2C online shopping platform. Furthermore, we investigate how these effects are moderated by social conformity and the perceived value of knowledge. The results of a survey of 269 online buyers indicate that satisfaction, trust and an accommodating conflict handling style positively impact the intention to submit positive ratings, whereas an avoiding conflict handling style negatively affects the intention to submit positive ratings. Implications and suggestions for future research are provided.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Information & Management - Volume 51, Issue 8, December 2014, Pages 952–963
نویسندگان
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