Green projects: An information drives analysis of four cases

An analysis of four transportation systems (Vélib, Zipcar, ERP Singapore, and Transantiago) shows the strategic value of creating a symbiotic relationship between physical and informational systems in order to increase the convenience and patronage of these systems. The four information drives (ubiquity, uniqueness, unison, and universality) are extended to a physical setting and used to report the key characteristics of each system from both a physical and informational perspective. The article argues that the traditional customer orientation to determining systems requirements may fail to create the breakthrough systems designs that are required to reduce society’s climate harming emissions. Rather, we need an innovation orientation based on understanding consumers’ fundamental physical and informational needs.