کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
555899 874168 2010 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The influence of extro/introversion on the intention to pay for social networking sites
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر سیستم های اطلاعاتی
پیش نمایش صفحه اول مقاله
The influence of extro/introversion on the intention to pay for social networking sites
چکیده انگلیسی

Although social networking sites (SNSs) have attracted increased attention and members in recent years, there has been little research on it: particularly on how a users’ extroversion or introversion can affect their intention to pay for these services and what other factors might influence them. We therefore proposed and tested a model that measured the users’ value and satisfaction perspectives by examining the influence of these factors in an empirical survey of 288 SNS members. At the same time, the differences due to their psychological state were explored. The causal model was validated using PLS-Graph 3.0; six out of eight study hypotheses were supported. The results indicated that perceived value significantly influenced the intention to pay SNS subscription fees while satisfaction did not. Moreover, extroverts thought more highly of the social value of the SNS, while introverts placed more importance on its emotional and price value.The implications of these findings are discussed.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Information & Management - Volume 47, Issue 3, April 2010, Pages 150–157
نویسندگان
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