کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
557075 1451559 2009 15 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The emerging value network in the mobile phone industry: The case of Japan and its implications for the rest of the world
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر سیستم های اطلاعاتی
پیش نمایش صفحه اول مقاله
The emerging value network in the mobile phone industry: The case of Japan and its implications for the rest of the world
چکیده انگلیسی

This paper considers how the mobile phone industry is changing from a value chain to a value network using the Japanese market as an example. Value networks involve a larger number of firms, a more complex set of relationships between them, and agreements on a greater number of interface standards than do value chains. Building from this concept of a value network, the paper shows how: (1) agreements on many of these interface standards are enabling connections to be made between the mobile phone and other industries; (2) the resulting products and services often reflect the technological capability of phones and the existing products and services in these “other” industries; (3) each new interface standard requires a new critical mass of users; and (4) a critical mass of users for a new interface standard partly builds from previously created critical masses of users. On a practical level, this paper's analysis adds to a growing list of evidence that the growth in Western mobile Internet markets is nowhere near its potential and that the change from a value chain to a value network requires a different form of standard setting, policy making, and management than are currently used in the mobile phone industry.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Telecommunications Policy - Volume 33, Issues 1–2, February–March 2009, Pages 4–18
نویسندگان
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