کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
560517 1451563 2007 17 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The effect of the Telefonica–BellSouth merger on the Argentine cellular telephone market
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر سیستم های اطلاعاتی
پیش نمایش صفحه اول مقاله
The effect of the Telefonica–BellSouth merger on the Argentine cellular telephone market
چکیده انگلیسی

The aim of this paper is to evaluate the effects of the merger between Telefonica and BellSouth, which took place in December 2004, in the Argentine cellular telephone market. In this market the merger under analysis is horizontal. The evaluation is carried out by performing a demand estimation, using the PCAIDS model, and a marginal cost estimation, using supply prices and the elasticities inferred from the previously estimated demands. With those results, a merger simulation is run under different hypotheses related to possible marginal cost reductions. The merger is found to be able to lower supply prices for relatively small marginal cost reductions. This is basically due to the fact that the individual firms’ demands are highly elastic, and that the cross elasticity between the brands affected by the merger is relatively small.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Telecommunications Policy - Volume 31, Issues 8–9, September–October 2007, Pages 541–557
نویسندگان
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