Mobile phone use while driving: A hybrid modeling approach

• Individuals with the highest education are more prone to use a cell phone.
• Risk perception is higher among individuals who have been previously fined.
• Tendency to use cell phones while driving increases when the traffic speed reduces.
• Urgency of the phone call is the most important variable in the choice model.

The analysis of the effects that mobile phone use produces while driving is a topic of great interest for the scientific community. There is consensus that using a mobile phone while driving increases the risk of exposure to traffic accidents. The purpose of this research is to evaluate the drivers’ behavior when they decide whether or not to use a mobile phone while driving. For that, a hybrid modeling approach that integrates a choice model with the latent variable “risk perception” was used. It was found that workers and individuals with the highest education level are more prone to use a mobile phone while driving than others. Also, “risk perception” is higher among individuals who have been previously fined and people who have been in an accident or almost been in an accident. It was also found that the tendency to use mobile phones while driving increases when the traffic speed reduces, but it decreases when the fine increases. Even though the urgency of the phone call is the most important explanatory variable in the choice model, the cost of the fine is an important attribute in order to control mobile phone use while driving.