The FarmSafe Programme in New Zealand: Process evaluation of year one (2003)

A national programme to raise awareness of safety issues for farmers and farmworkers and reduce farmwork-related injuries (FarmSafe) has been implemented in New Zealand since late 2002. The aims of this paper are to describe the implementation of the first stage of this FarmSafe Programme in 2003, present findings from the process evaluation for the first stage, and place this evaluation in the context of a larger and longer-term evaluation programme. Semi-structured interviews were conducted with key members of the five agencies responsible for the programme, with workshop facilitators (n = 6), and with farmers and farmworkers (n = 29) who had participated in the first stage workshop (FarmSafe Awareness workshop). All workshop evaluation forms were analysed for workshop and facilitator quality. Participant numbers (n = 6341) in the FarmSafe workshop exceeded expectations for 2003. Methods of recruitment, and organisational structure and support were major contributors to high participation in the workshop, as was the ongoing quality of the workshop offered. This process evaluation indicates the programme was successful in achieving widespread participation in a safety training programme within an industry that is predominantly one of self-employment or small businesses, and that is renowned for its independence and geographical isolation.