Values, conventions, innovation and sociopolitical struggles in a local food system: Conflict between organic and conventional farmers in Sierra de Segura

- Local Food Systems are not always homogeneous places in which agents have similar interests and values.
- Conflict is an essential feature of processes of social construction of quality inside Local Food Systems.
- Convention Theory offers a set of key concepts for approaching agents' coordination and conflict inside Local Food Systems.
- Compromises are essential for understanding social construction and competition between organic and local olive oil farmers.
- Compromises are supported by strong discursive mobilisation, being clashes one of their major distinctive elements.