“I would say that might be all it is, is hope”: The framing of herbicide resistance and how farmers explain their faith in herbicides

- Farmers explain their faith in herbicides through a techno-optimism master frame.
- This master frame closely aligns with an agricultural sociotechnical imaginary.
- Farmers frame the solution to HR weeds as continued development of new herbicides.
- Farmers frame the blame for HR weeds as an issue of mismanagement by farmers.
- Some farmers are challenging the frame and confronting an 'as-if' trust in herbicides.