A window into occupant-driven energy outcomes: Leveraging sub-metering infrastructure to examine psychosocial factors driving long-term outcomes of short-term competition-based energy interventions

Competition-based “energy saving” interventions are increasingly promoted as an effective strategy for reducing energy consumption in buildings with large occupant controlled electrical loads. However, the factors that drive energy savings in such interventions are not well understood, nor are the impacts of short-term competitions on long-term energy performance. A total of 39 8-occupant suites in a freshman residence hall were instrumented with “smart” electric meters, which recorded circuit-level electricity consumption at 15-min intervals. During a three-week Fall 2014 competition, suites competed to reduce their overall electricity demand and achieved a 6.4% reduction in whole-building demand overall and a 12% reduction during hours of peak demand (from 12:00 to 19:00), despite peak seasonal temperatures and all-time record electricity demand. Analysis incorporating weather-normalized HVAC demand after the competition showed a significant “rebound” for a large portion of the suites (19), however 12 suites made further reductions, and the remainder maintained demand at the competition level. We compared energy data with self-reported survey data and identified self-efficacy beliefs, pro-environmental behaviors, and sense of affiliation with other residents of the hall as key factors distinguishing the suites with the greatest and most persistent reductions in demand from suites that maintained or increased demand.