Cognitive systems research for neuromarketing assessment on evaluating consumer learning theory with fMRI: Comparing how two Word-Of-Mouth strategies affect the human brain differently after a product harm crisis

Cognitive systems research for neuromarketing assessment on evaluating consumer learning theory with fMRI: Comparing how two Word-Of-Mouth strategies affect the human brain differently after a product harm crisis

Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Cognitive Systems Research - Volume 49, June 2018, Pages 49-64

Melissa Yi-Ting Hsu,