کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
6895013 | 1445935 | 2018 | 16 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Serious strategy for the makers of fun: Analyzing the option to switch from pay-to-play to free-to-play in a two-stage optimal control model with quadratic costs
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موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
علوم کامپیوتر (عمومی)
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
We find that over time, the qualitative behavior of prices and associated number of users is the same, while advertising behaves in the opposite manner. If the costs of switching business models are considerable and/or the “addictiveness” of the game is low, history-dependent solutions emerge, where different initial situations result in different long-run business strategies. An intermediate level of game addictiveness can lead to thresholds in which the firm is indifferent between two distinct initial business strategies, even though both converge to the same strategy in the long run.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: European Journal of Operational Research - Volume 267, Issue 2, 1 June 2018, Pages 700-715
Journal: European Journal of Operational Research - Volume 267, Issue 2, 1 June 2018, Pages 700-715
نویسندگان
Andrea Seidl, Jonathan P. Caulkins, Richard F. Hartl, Peter M. Kort,