Evaluation of e-commerce websites using fuzzy hierarchical TOPSIS based on E-S-QUAL

- Proposing a fuzzy hierarchical TOPSIS based on E-S-QUAL for evaluating e-commerce.
- Utilizing fuzzy hierarchical TOPSIS to reflect the hierarchical structure.
- Applying E-S-QUAL for assessing e-commerce website service quality effectively.
- Conducting the case study to understand in a better way the evaluation process.
- Conducting a validation test with other MCDM to verify the robustness of method.