کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
6950220 1451534 2018 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Drivers and barriers to cross-border e-commerce: Evidence from Spanish individual behavior
ترجمه فارسی عنوان
رانندگان و موانع تجارت الکترونیک مرزی: مدارکی از رفتار فردی اسپانیا
کلمات کلیدی
تجارت الکترونیک مرزی، تجارت الکترونیک داخلی، مهارت های دیجیتال، بررسی مشتریان، مستند آنلاین، مدل لجستیک،
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر سیستم های اطلاعاتی
چکیده انگلیسی
This paper explores the determinants of the individual's decision to perform cross-border e-commerce (CBeC). The European Union (EU) is especially interested in the promotion of CBeC because it is an important tool in its strategy to achieve the Digital Single Market in Europe. In this paper official data is used from a representative survey of 16,209 individuals on ICT usage by households and individuals that was carried out in Spain by the National Institute of Statistics (INE) for the year 2016. Using a standard neoclassical utility maximization framework, and logistic regression techniques, the results show that being a male is positively related to the probability of practicing CBeC. Education is positively and significantly related to the probability of being involved in CBeC with EU countries. Computer and Internet Skills are significant and positive factors in explaining CBeC (either with EU countries or with the rest of the world). The variable “how often the consumer sees other customer reviews before buying online”, has a positive effect. Foreign nationality also increases the likelihood of using CBeC. To promote CBeC in Spain measures towards developing digital skills, Internet trust and use of online information reviews of goods and services are discussed.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Telecommunications Policy - Volume 42, Issue 6, July 2018, Pages 464-473
نویسندگان
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