Distraction and pedestrian safety: How talking on the phone, texting, and listening to music impact crossing the street

► Talking, texting, or listening to music may impact college student pedestrian safety. ► 138 students randomly assigned to cross a virtual street undistracted or distracted. ► Music or texting distraction caused greater likelihood of collision with vehicles. ► All distracted individuals looked away from the street environment more often. ► Multimedia device distraction has small but meaningful impact on pedestrian safety.