Strategic Decision Risk Management in a Virtual Publishing House on a Basis of Computer Modelling

The different approaches to the problem of setting up a virtual company (publishing house) are studied at present paper. The favorable and blocking factors of virtual companies as well as the mathematical description of distributed production systems with network organization are examined. The problems related to building up a system of risk analysis and management have been discussed. Marketing decision making on a basis of Monte-Carlo method and computer modeling software “AnyLogic” is represented for a virtual publishing house.