کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
723170 892341 2006 5 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
RELEVANCE OF ASSESSING THE CONSUMER NEEDS AT THE FRONT-ENDS IN A NPD PROJECT
موضوعات مرتبط
مهندسی و علوم پایه سایر رشته های مهندسی مکانیک محاسباتی
پیش نمایش صفحه اول مقاله
RELEVANCE OF ASSESSING THE CONSUMER NEEDS AT THE FRONT-ENDS IN A NPD PROJECT
چکیده انگلیسی

Companies working in new product development suffer from a high failure level in their project development. New project development usually contains high amount of uncertainty coming from different sources: consumer preferences and needs, environment changes, regulations, competitors' behaviour… One way to manage these uncertainties is to focus on the upstream phases of the project. More and more, the Front-End modelling of the upstream phases is accepted and used. Our aim is to help companies in handling the uncertainties at the beginning of the Front-End tasks, by providing them with a methodology to assess the consumer needs.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: IFAC Proceedings Volumes - Volume 39, Issue 4, 2006, Pages 430–434
نویسندگان
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