THE EMOTIONAL GAP BETWEEN THE ELDERLY AND THE NON-ELDERLY

E-business web sites were collected and evaluated by different aged subjects to detect the emotional gap between the elderly and non-elderly. Professional web designers, seniors, and young subjects participated in the experiment and seniors' emotional perceptions of e-business proved to be different from the perception of the non-elderly. Regression analysis indicated the higher importance of “classic” aesthetic dimensions such as Aesthetic, Clean, Clear, Pleasurable, Symmetrical compared to the “expressive” factors such as Original, Sophisticated, Fascinating, Creative, Using special effects, for the overall impression of elderly of e-business web sites.