IDENTIFICATION OF VISUAL AND AUDITORY DESIGN ATTRIBUTES FOR THE AFFECTIVE INTERACTION DESIGN IN MOVIES

This paper aims to investigate the affective responses of audiences watching movies and the design attributes in the movie. The design attributes that have a significant impact on the affective responses of audience are determined by biosignals. In order to discover the affective response changes of audience, we quantified the design attributes and utilized HR and GSR. Significant design attributes were selected based on statistics, then the relationship between the design attributes and affective responses were captured using regression analysis. Consequently, the concept of fun in the movie was structured using affective responses of audiences and design attributes.