The role of personal involvement, credibility and efficacy of conduct in reported water conservation behaviour

Discriminant analysis groups 99.4% into two clusters with different RWCB. Credibility of facts and risks do not result significant in the creation of these groups. As involvement is significant and credibility of information is not, we conclude that informative aspects do not help to generate greater RWCB. We suggest possible explanations of the findings, and point out implications for further research.