کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7246362 | 1471758 | 2013 | 11 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Identifying climate change interpretive communities in a large Australian sample
ترجمه فارسی عنوان
شناسایی جوامع تفسیری تغییرات آب و هوایی در یک نمونه بزرگ استرالیا
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کلمات کلیدی
تغییر آب و هوا، تقسیم بندی، بازاریابی اجتماعی، مشخصات روانشناختی، ارتباطات،
موضوعات مرتبط
علوم انسانی و اجتماعی
روانشناسی
روان شناسی کاربردی
چکیده انگلیسی
Australians vary considerably in their beliefs and responses to climate change, and addressing this diversity is an important challenge faced by climate change communicators. This study used audience segmentation analysis to identify the main climate change interpretive communities within Australia. AÂ nationwide sample consisting of 3096 residents (aged 15-108 years, 47% male and 53% female) completed an online survey assessing a broad range of cognitive, affective, and behavioural constructs related to climate change. Latent profile analysis applied to the psychological variables suggested that this Australian sample consists of five distinct interpretive communities: Alarmed (26%), Concerned (39%), Uncertain (14%), Doubtful (12%), and Dismissive (9%). Validation analyses revealed that these groups differed in their: (1) behavioural responses to climate change, (2) consumption of climate change related media, and (3) preferences for energy policies. Recommendations are presented for developing more effective climate change communications by tailoring and targeting communications to specific interpretive communities.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Environmental Psychology - Volume 36, December 2013, Pages 229-239
Journal: Journal of Environmental Psychology - Volume 36, December 2013, Pages 229-239
نویسندگان
Donald W. Hine, Joseph P. Reser, Wendy J. Phillips, Ray Cooksey, Anthony D.G. Marks, Patrick Nunn, Susan E. Watt, Graham L. Bradley, A. Ian Glendon,