Charismatic leadership: Eliciting and channeling follower emotions

Research on charismatic leadership has been criticized for the ambiguity of its central construct. Attempts to define and measure charisma have frequently treated it as a complex construct consisting of multiple components. However, little work has been done to develop a theoretical model that offers a parsimonious rationale explaining why certain leadership attributes are considered “charismatic” while others are not, or how these attributes combine to produce charismatic effects. Addressing these issues, we present a model that situates emotion as the primary variable in the charismatic process. We use recent research on the moral emotions to frame a theory of followership-relevant emotions (FREs) that describes how leaders use emotions such as compassion, admiration, and anger to compel their followers to act. We then discuss the Elicit-Channel (EC) model of charismatic leadership, positing that the charismatic relationship is a five-step, cyclical process. In the EC model, leaders elicit highly motivating emotions from their followers and then channel those emotions to produce action that, if successful, results in outcomes such as positive affect and trust. These outcomes then enable the leader to continue the cycle, eliciting emotion once more. We conclude by offering a research agenda, addressing potential methodological concerns, and discussing future directions.