کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7256705 | 1472406 | 2015 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Social commerce: The transfer of power from sellers to buyers
ترجمه فارسی عنوان
تجارت اجتماعی: انتقال قدرت از فروشندگان به خریداران
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کلمات کلیدی
تجارت اجتماعی، حمایت اجتماعی، ساختار تجارت اجتماعی، رسانه های اجتماعی، قصد تجارت الکترونیک،
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
چکیده انگلیسی
The emergence of social media has demonstrated the empowerment of end-users with a transfer of power from sellers to buyers. Consumers have become able to generate content and share this in their networks with peers. Digital content generated by individuals has an economic value. Economic implications in the form of product sales through social interaction of individuals must now be taken into account by businesses. This has seen the emergence of social commerce, an important evolution in e-commerce. This paper draws on social support theory, social commerce constructs and information systems concepts, and proposes a conceptual model. This proposed model investigates the role of social media in facilitating online communication between consumers through social commerce constructs, leading to online social support. A survey has been conducted to examine the structural model. Data analysis using SEM-PLS reveals important factors indicating the role of social media in facilitating online communication through social commerce constructs, generating online social support and affecting consumers' behaviour, the value of social commerce for the market. Theoretical implications and practical implications of this study are explained in the end of the paper.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Technological Forecasting and Social Change - Volume 94, May 2015, Pages 350-358
Journal: Technological Forecasting and Social Change - Volume 94, May 2015, Pages 350-358
نویسندگان
Nick Hajli, Julian Sims,