Copyright reform and business model innovation: Regulatory propaganda at German music industry conferences

► Analysis of regulatory discourse at industry events in the German music industry from 2001 to 2010 ► Regulatory uncertainty returns as actors (fail to) innovate in existing regulatory settings. ► Industry events as discursive spaces for regulatory propaganda targeting allies, legislatures and publics ► Address regulatory uncertainty not only attending but also by canceling or founding new industry events ► Importance of national regulatory discourse even in globalized industries with strong international law