Increasing fruit and vegetable intake. “Five a day” versus “just one more”

► The “5 a day” recommendation was compared to a more realistic “just 1 more” goal. ► Participants had to follow the recommendation during a 7-day intervention. ► After intervention only participants of the 5aday-group increased their FV intake. ► “5 a day” is a challenging but effective goal for increasing FV intake.