کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7412620 | 1481737 | 2018 | 12 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Examining the impact of managerial involvement with social media on exporting firm performance
ترجمه فارسی عنوان
بررسی تأثیر مداخله مدیریتی با رسانه های اجتماعی در صادرات عملکرد شرکت
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کلمات کلیدی
رسانه های اجتماعی، صادر کننده شرکت، تقسیم بندی خنثی، کارایی،
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
چکیده انگلیسی
The growth of social media presents international businesses and marketers with unprecedented risks and challenges. Marketers are becoming aware of the threat of losing control over their message and are also beginning to realize the potential of social media as a marketing tool. Based on export managers' beliefs about social media use outcomes, as well as their attitudes, intention to use, and actual use of these applications of Web 2.0, three groups of Spanish exporters are identified according their managerial involvement with social media tools: 'potential in SM', 'initiated in SM', and 'expert in SM'. Considering other firm characteristics and type of sector, these three clusters of exporting firms are fully characterized and their relationship with firm performance is determined. From these results, relevant implications emerge for academic researchers, entrepreneur-managers and policy-makers.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Business Review - Volume 27, Issue 2, April 2018, Pages 355-366
Journal: International Business Review - Volume 27, Issue 2, April 2018, Pages 355-366
نویسندگان
MarÃa-del-Carmen Alarcón-del-Amo, Alex Rialp-Criado, Josep Rialp-Criado,