Tourism as practice of making meaning

In this paper we attempt to investigate how the semiotic construction of touristed landscapes “works” in tour owners' ideologizing of the representation of Romania as an ecotourist destination. A semiotic framework of tourism as meaning-making practice is proposed on account of the theory of meaning as well as on cultural geography theories approaching landscape. The paper also addresses the ecotourism ideology as background to our study. The semiotic analysis frames the study of signs on levels of significance, along with the theory of intertextuality. The research corpus shows how the embodied experiences, practices and performances shape the significances we attach to objects and how tourism is meaning made by multiple actors, both tourism promoters and tourists.