کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7418806 | 1482382 | 2016 | 10 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
How does the online service level influence consumers' purchase intentions before a transaction? A formative approach
ترجمه فارسی عنوان
چگونه سطح سرویس آنلاین چگونه قبل از یک معامله بر روی اهداف خرید مصرف کننده تاثیر می گذارد؟ یک رویکرد شکل دهی
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
مدیریت فناوری و نوآوری
چکیده انگلیسی
The present paper tries to study the impact of online services level in contexts where transactions have not been done yet, through the adoption of a formative approach. In this scene, the present research considers two main dimensions of online services (pre-purchase services and transaction-related services) in a context of clothing purchasing process. Before defining the research and determining the sector to be analyzed, 7 focus groups were conducted. From the obtained conclusions, this study was carried on in the textile sector. A survey with 370 effective respondents was carried out. To measure the different concepts in the model, several scales were used based on literature proposals. Our model was estimated through partial least squares with SmartPLS (Ringle, Wende, & Will, 2005). Empirical findings provide that both transactions related services and pre-purchase services are determinants of the navigation experience. At the same time, navigation experiences affect attitude to the web, which affects purchase intention. All of this in the SME clothing e-retailing industry.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: European Journal of Management and Business Economics - Volume 25, Issue 3, November 2016, Pages 111-120
Journal: European Journal of Management and Business Economics - Volume 25, Issue 3, November 2016, Pages 111-120
نویسندگان
Inés Küster, Natalia Vila, Pedro Canales,