کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7418934 1482461 2019 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The effects of hotel attribute performance on electronic word-of-mouth (eWOM) behaviors
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
The effects of hotel attribute performance on electronic word-of-mouth (eWOM) behaviors
چکیده انگلیسی
We treated electronic word-of-mouth (eWOM) behavior as a multidimensional construct and investigated the salient predictors for each individual eWOM behavior in this study, with an emphasis on hotel attribute performance. The results show that hotel attribute performance, previous eWOM experience, and platform convenience are the drivers of eWOM behaviors in general. Demographics and lodging preference do not affect eWOM behaviors. Economic incentives also have no effect on eWOM behaviors, which suggests that good reviews cannot be bought. The performance of core attributes can improve eWOM activities and eWOM praise, but the performance of facilitating attributes helps only with eWOM praise.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 76, Part A, January 2019, Pages 9-18
نویسندگان
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