کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7419016 | 1482465 | 2018 | 15 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The Milan World Expo 2015: Hospitality operating performance and seasonality effects
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
استراتژی و مدیریت استراتژیک
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چکیده انگلیسی
The findings support an overall significant reduction of seasonality. The main effects relate to weak seasonal periods, when demand is predominately centered around only one segment. Concerning operating performance, occupancy, ADR, and RevPAR registered higher values in 2015, demonstrating significant growth when compared to previous years. RevPAR increased in all four periods, especially during the lowest seasonality (112%), triggered by occupancy (50%) and rate (41%). The case study also establishes a qualitative benefit, in that, within the three seasonalities, rates increased more than occupancy, thus improving financial margins. Finally, the Expo reduced the performance gaps between the four seasonal periods.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 72, June 2018, Pages 32-46
Journal: International Journal of Hospitality Management - Volume 72, June 2018, Pages 32-46
نویسندگان
Ruggero Sainaghi, Aurelio Mauri,