The contents, determinants, and strategic procedure for implementing suitable green activities in star hotels

This study aims to examine a win-win model for hotel competitive advantage and appeal to environmental protection demands. Research methods include two-phase quantitative surveys. From the first survey with 205 and the second with 281 directors of star-rated hotels in Taiwan, this study adopts PLS to investigate green activities and verify the relationships between determinants (i.e., external institutional pressures and internal slack resources) affecting green activity implementation and performances (i.e., environmental performance and competitive advantage). The results indicate that determinants have significant positive effects on hotel implementation of green activities and that, in turn, have significant positive effects on performances. This study also found that green activities have a mediating effect on the relationships between determinants and performances. Moreover, environmental performance has a mediating effect on the relationship between green activities and competitive advantage. Finally, this study proposes a three-phase strategic procedure for implementing suitable green activities in star hotels.