Case study: Destination readiness for dementia-friendly visitor experiences: A scoping study

Ageing and dementia are major societal challenges affecting many countries, with around 46.8 million people worldwide estimated to be living with dementia. These estimates suggest that the worldwide population of people living with dementia will double every 20 years to reach 131.5 million by 2050. Recognition that dementia is a significant challenge for the travel and tourism sector is starting to develop. This paper contributes to this emerging agenda on ageing and dementia focusing on the accessibility needs of this group through a two-stage research study that demonstrates the practical needs and leadership challenges this poses for the tourism sector. Using the UK as an exemplar of dementia-readiness, the study examines Destination Management Organisation (DMO) website provision of advice for people with dementia and their carers. It then reports the findings of a survey DMO managers attitudes towards creating dementia-friendly destinations.