کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7420619 | 1482614 | 2018 | 12 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Perception of small tourism enterprises in Lao PDR regarding social sustainability under the influence of social network
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
استراتژی و مدیریت استراتژیک
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چکیده انگلیسی
This paper uses a generalized structural equation model (GSEM) to examine the relationships between a social network, the perception of social sustainability, and the future business intentions of small tourism enterprises, in the context of a developing country, Lao PDR. The data were derived from 177 such enterprises located in two destinations in 2016. Initiatives in building social networks and the provision of training and employment of local residents are identified as the key determinants of success in social sustainability, while specific attempts to create brands congruent with local culture are also important. Undifferentiated policies, while useful to the business expansion of small tourism enterprises, are less successful in generating local social sustainability.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 69, December 2018, Pages 109-120
Journal: Tourism Management - Volume 69, December 2018, Pages 109-120
نویسندگان
Linghan Zhang, Junyi Zhang,