Attachment to the home country or hometown? Examining diaspora tourism across migrant generations

- Compared the ancestral home country vs. hometown attachment and diaspora tourism motivation of different migrant generations.
- Second-generation migrants had the lowest level of homeland attachment.
- 1 and 1.5-gen were equally attached to hometown and country, while 2, 3, and 4-gen were more attached to the home country.
- “Social bonding” received the highest mean scores and contributed the most to travel intention.
- “Place identity” did not emerge as a significant predictor of travel intention in both the home country and hometown models.