Attractiveness of municipalities in South-Western Poland as determinants for hotel chain investments

The selection of a location for a hotel is a decision of paramount importance, and requires a consideration prior to any investment being made. The choice of an appropriate location can meet demand, contribute to the local economy and aid guest satisfaction. This article attempts to identify the principal factors determining the location of hotels belonging to a chain. The data cover a period from 2000 to 2009 in three municipalities in the Lower Silesian, Opole and Silesian Voivodeships in Poland. The results indicate that the following factors were crucial for investors; namely, land prices, level of economic development, and the degrees of internationalization and urbanization at the site.