کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7421469 1482628 2016 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Reality TV, audience travel intentions, and destination image
ترجمه فارسی عنوان
تلویزیون واقعیت، اهداف سفر مخاطبان، و تصویر مقصد
کلمات کلیدی
دخالت مخاطبان، تصویر مقصد اهداف رفتاری،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
چکیده انگلیسی
Film/TV induced-tourism research has proliferated in recent decades. Nevertheless, there is a lack of cross-disciplinary academic investigation into audiences' psychological processing of film tourism. In this study, the relationships and intervening mechanisms between audience involvement and tourist behavioral intentions were examined. Hypotheses were tested on a sample of 355 respondents, with the use of structural equation modeling and bootstrapping analysis. A popular reality show “Where are we going, Dad?” was the focus of our study. The empirical results indicate that audience involvement influences tourists' behavioral intentions through the mediating role of cognitive and affective images. The findings contribute to an improved understanding of how audience involvement affects tourist behavioral intentions, and the extent to which destination image mediates the relationship. Practical implications of using reality TV shows for marketing are drawn from the findings of our study.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 55, August 2016, Pages 37-48
نویسندگان
, , ,