Social value creation through tourism enterprise

Despite the role of social entrepreneurship to create social value and transformation, little is still known about how social value can be generated. Drawing upon the service dominant logic and entrepreneurship literature, the paper aims to identify the resource needs of a tourism social enterprise and evaluate the means by which these resources are mobilised. Twenty seven face-to-face interviews were conducted with key informants in a developing country case study context. The key resources required for social value creation in tourism are natural; financial; political and institutional and human capital. These resources enable the generation of social value at three levels with interlocking value creation processes: at an individual stakeholder level; at the meso level and at the macro-level. Strategies associated with resource mobilisation are stakeholder involvement and collaboration; and relationship development and local community empowerment. A shared understanding of the role of tourism and cultural values is critical.